Devdiscourse

Adidas Navigates U.S. Tariffs with Price Strategy and Supply Chain Shifts

Adidas' sales in North America dipped due to tariffs and a strong euro impacting revenue. CEO Bjorn Gulden explained the firm ...

Adidas flags tariff caution as 'nervous' US retailers order less upfront

Adidas' CEO said on Wednesday that nervous retailers in the United States were ordering less product upfront as they waited ...
Marketing Week

Adidas ups marketing investment 10% as revenues surge

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.
Jing Daily

Adidas’ running business is picking up pace after Samba boom

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

Iyashisa! Orlando Pirates fans go gaga for new Jozi-inspired, limited edition Adidas third kit

South Africa's Premier Soccer League giants Orlando Pirates released their new third kit, by Adidas, on Tuesday, and fans of ...
Free Malaysia Today on MSN

Adidas sees 120-million-euro Trump tariff hit

FRANKFURT] German sportswear giant Adidas said Wednesday (Oct 29) that it expected US President Donald Trump’s tariff blitz ...

Was Adidas really behind the $49 million firing of James Franklin? Penn State tells its side

Somewhere within the fallout of James Franklin’s firing Sunday, a rumor spread that an apparel giant was behind Penn State’s ...
BasketballNetwork.net on MSN

Adidas clowns Converse, adding to Anthony Edwards-Shai Gilgeous-Alexander rivalry: "The game left that brand behind for a reason"

The two faced off in last season's Western Conference finals with Gilgeous-Alexander's Oklahoma City Thunder not only winning ...