Roblox has launched a new licensing platform aimed at transforming how intellectual property (IP) owners and digital creators collaborate and monetize content on its platform. The newly introduced Roblox License Manager and accompanying licenses catalog seeks to streamline and scale the previously cumbersome process of negotiating IP deals on Roblox.

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.

Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed licensing partnerships with companies such as Netflix,