The returning mixes add a little winter flair to Betty Crocker's ever-growing line of everyday and rotating seasonal flavors, ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

A California woman’s baking session turned from sweet to sickening when she discovered something alive in her brownie ...

Her name never made the cover, but Kay Emel-Powell was the creative power behind a number of popular Betty Crocker cookbooks that landed on supermarket shelves and other retail outlets in the 1980s.

Betty Crocker has narrowed down the recipes that garner high interest around the holiday season. The 101-year-old ready-made baking mix brand analyzed search traffic on BettyCrocker.com and found out ...

Combined, the “Betty Crocker Cookbook” has sold more than 75 million copies in 72 years. At one time, it was second only to the Bible in sales, said Cathy Swanson Wheaton, the executive editor of ...

She's not just a doyenne of decorum and a kitchen confidante who dishes advice to American homemakers. Betty Crocker is electric in "I Am Betty." Director Maija Garcia's new musical about the ...

With the History Theatre’s “I Am Betty,” Cristina Luzarraga (book, additional lyrics) and Denise Prosek (music, lyrics) gave themselves the ambitious task of tracing 100 years of feminism through the ...