Once again, Apple has made shivers run down my spine—but not in a good way. Today, as part of its “Shot on iPhone” campaign, Apple released a series of four ASMR videos to its YouTube channel. There’s ...

Apple wants to show that it's hip to what the kids are watching, and that apparently includes latching on to one of YouTube's biggest trends: ASMR videos. The company has posted a series of ...

Enjoy this unique asmr experience as a knife slices through a shiny, green glass apple. This video creates a relaxing asmr ...

Apple’s latest advertising strategy might be engineered more to make you tingle than to buy a new iPhone. The tech giant released four autonomous sensory meridian response (ASMR) videos on Wednesday ...

Shelby Brown (she/her/hers) is an editor for CNET's services team. She covers tips and tricks for apps, operating systems and devices, as well as mobile gaming and Apple Arcade news. Shelby also ...

Apple today has released four new Shot on iPhone videos, this time highlighting both the camera and microphone quality of the iPhone. The videos are part of a new series from Apple called “Apple ASMR.