The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market. The ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar with ...

ALEXANDRIA, Va. (AP) — It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements ...

Google’s 20 percent cut of ad transactions was the subject of the end of week one of its antitrust trial. Google’s 20 percent cut of ad transactions was the subject of the end of week one of its ...

Google operates illegal monopolies over two separate markets related to digital advertising technology, a federal judge ruled on Thursday – dealing the Big Tech giant another historic antitrust loss ...

Audio streaming platform Spotify has partnered with The Trade Desk, an omnichannel advertising platform, to work on launching its own ad exchange—or supply-side platform (SSP). Spotify Ad Exchange ...

Spotify is introducing Gen AI Ads for advertisers, using AI to create audio ads on the platform. The new Spotify Ad Exchange allows advertisers to reach users through real-time auctions. If you don't ...