You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Griffin, executive vice president and ...

Amazon will shutter its ad server by the end of 2024 in a move that appears to be designed to prioritize its larger, more lucrative ad tech products. The e-commerce giant confirmed the shut down to ...

Originally published on Nov. 2, 2015, this article has been updated to include an explainer video. Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...