Siri, Apple and Google
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Apple made $102.5 billion in sales in the fourth quarter of fiscal 2025, which concluded on Sept. 27, 2025. This was an 8% increase from the previous year. The company's diluted earnings per share were $1.85, which was a 13% increase on an adjusted basis, according to Apple.
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Can Apple Enjoy a “Siri Surge” as Apple Catches Up in AI?
Shares of Apple (NASDAQ:AAPL) plunged into correction territory on Thursday as the losing streak extended to a whopping seven sessions. Even as the market marched higher in the first few sessions of 2026,
Add Google Gemini to the list of AIs that might go into the promised revamp of the Siri voice assistant if Apple can’t develop the tech itself. Apple is working hard on its own large language models to provide Siri with a much-needed intelligence boost.
Likely arriving with iOS 26.4, the so-called LLM Siri promises to act more like ChatGPT and Gemini. But will Apple finally succeed this time around?
Apple's executives are pushing for Siri to become a proper AI chatbot that scours the web, potentially as a direct competitor to ChatGPT. It's just not clear when that's going to happen. As part of the Apple Intelligence shift, Apple said it would overhaul ...