Adidas is getting all high-tech and jumping on the augmented reality bandwagon by releasing five of its men’s sneakers with embedded augmented reality. The sneakers have the augmented reality ...

Can't find your Nintendo DS? Try one of the new Adidas sneakers instead. Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men's sneakers in an idea that ties ...

It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of ...

First there were Rebook Pumps. Then LA Lights, Heelys, Z-Coils and Shapeups. Now you can add more bullet point to the long list of shoe gimmicks: augmented reality. Adidas’ Originals Augmented Reality ...

adidas Originals has created a virtual (or augmented) 3D world, the adidas Originals Neighborhood, that will expand out of a real-world collection of sneakers – the adidas Originals Augmented Reality ...

Even if you don’t dream about sports all day, this new Adidas shoe may be for you. The Adidas Originals line is truly living up to its name with a new product set to release in early 2010. Adidas has ...

People in Indonesia, Malaysia, Philippines, Singapore and Thailand will be able to take part in this digital campaign over the next five weeks. Upon going into the stores, adidas will provide ...

Adidas is dropping its all new Ultraboost 19 running shoes later this week, but you won't have to wait in line to get a look at them. The company is partnering with Snapchat to offer an augmented ...

A quarter (25%) of UK consumers are open to trying on clothes using augmented or virtual reality to avoid physical fitting rooms during Covid-19. Prior to the pandemic, only 19% of consumers said they ...

Each send includes the details you need on the biggest drops from adidas, Nike, Jordan, Puma, New Balance and more happening each week. By entering your email and clicking Sign Up, you’re agreeing to ...