Adobe's new AI Foundry builds bespoke AI models for companies so they can create millions of marketing materials on demand.

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Brands want to use generative AI to personalize their marketing efforts -- but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las ...

Brand guides aren’t just for humans anymore. Today, Adobe announced the Image 2 Model of its artificial intelligence tool Firefly at the Adobe MAX keynote, and among the updates are fully editable ...

Adobe launched Adobe AI Foundry on Monday, a new offering that allows enterprises to work with the company to build custom ...

Adobe today has launched an ad campaign that gushes “We Love Apple,” though after listing all the things the companies have in common it ends by scolding Apple for blocking technological freedom of ...

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based ...

At Adobe's pitch competition at New York Advertising Week, creators and advertisers bridged the gap between these two worlds.

Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains. Former employees, analysts, and ad buyers broke down what happened to Adobe's ...

It’s a marketer’s dream. Maybe even a midnight fantasy: growing sales while cutting advertising and marketing spend. But Adobe’s marketing AI means that at least one massive cosmetics customer is ...