SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 ...

Multimedia and digital marketing software giant Adobe announced yesterday it is acquiring work management pioneer Workfront for $1.5 billion. The price reflects the growth that's currently being seen ...

The acquisition, slated to close in the fiscal quarter beginning next month, is expected to tie Workfront’s marketing work management platform to Adobe Creative Cloud and Adobe Experience Cloud even ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers ...

Adobe announced it is acquiring Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software by fitting into its Experience Cloud. The deal is expected to close sometime from ...

The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

As enterprise marketing teams race to deliver compelling content across multiple channels faster than ever, announcements ahead of today's Adobe MAX conference focus on helping to streamline the work ...

The business will join IBM iX, which is part of IBM Consulting, the renamed IBM Global Business Services. IBM plans to buy the Adobe Workfront consulting unit and assets of Rego Consulting to boost ...

Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...

Adobe will acquire the project management platform Workfront. The deal is expected to close for $1.5 billion during the first quarter of Adobe’s 2021 fiscal year.

Adobe said Monday that it has signed a deal to acquire marketing software firm Workfront for $1.5 billion. Adobe plans to integrate Workfront's capabilities with Experience Cloud, its platform focused ...