If 2024 was the year of bold blondes and copper cravings, 2025 is all about going earthy, with a new shade leading the charge: mushroom brown. This cool-toned, smoky brunette shade is popping up ...

We may receive a portion of sales if you purchase a product through a link in this article. You may have seen shampoos that help lighten blonde hair, but for brunettes, similar products don’t actually ...

Nothing will send you running to the comments section faster than a petty TikTok debate that doesn’t truly matter but is fun to talk about all the same. Right now, the argument du jour is whether dark ...