With AM by You, customers can create unique, personalized bralette and panty sets using just a few words, all powered by generative AI. The platform is a retail industry first, as it empowers ...

Shopping for bras, panties, swimsuits and lingerie isn't a simple task. With restrictions on in-store try-on and dressing rooms, finding the right fit for these clothing items is even more challenging ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. This self-tie unlined bra set is one of Adore Me’s most iconic ...

This floral mesh lace thong bodysuit hugs your curves in all the right places. What makes this piece unique is the built-in garter belt that adds an extra bit of va-va-voom. You can't go wrong with a ...

Adore Me was an early adopter of generative AI, largely to support its marketing and creative functions. But the lingerie brand’s latest venture shows how the technology can power personalized product ...

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Adore Me has a new home — inside Victoria’s Secret. “I’m absolutely delighted to be announcing this transaction, welcoming Adore Me into the VS&Co. family,” Martin Waters, chief executive officer of ...