Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company claims were copied.

Advertising taglines get into your head and are used by cruise companies to steer your perceptions of their product. But do ...

Sydney Sweeney recently collaborated with American Eagle on their new fall clothing ad campaign. However, the advertisement has since received much criticism for its tagline: “Sydney Sweeney Has Great ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

GM has filed to trademark its new "Together Let's Drive" Chevy advertising slogan, the successor to its previous "Find New Roads" tagline. GM’s October 30 th, 2023 filing with the United States Patent ...

The Army, which fell 25 percent short of its target of 60,000 new recruits last year, has rolled out a fresh marketing campaign. And while most of it is new, one part may sound familiar. The tagline ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

View post: The Models Keeping the Manual Alive in 2025 This weekend’s slogan is going to be a little harder. The automotive manufacturer is not the traditional “buy at your local dealer” kind of car.

Sydney Sweeney’s recent ad collaboration with the renowned clothing and accessories retailer, American Eagle, has landed her in controversy again. The global brand recently released a series of ...

General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Since 2013, Chevrolet's tagline ...