The company behind brands like JustFab, ShoeDazzle and FabKids has agreed to a $1 million settlement, accusing it of ...

Luxury retail’s digital transformation was once defined by technology; now it is defined by feeling. The next evolution will see digital experiences mirror the intimacy of the in-store encounter. High ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In an era where digital natives reign supreme and the digital landscape continues to rapidly ...

With the trend cycle constantly spinning, it’s become evident that marketing a cheaply made brand is intrinsic to how to showcase products, even if it might be considered wasteful to feed into trends.

In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise. These milestones are powerful tools for strengthening brand loyalty, driving ...

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