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Starting an advertising agency

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.
Starting a business is never easy, and launching amid economic unpredictability adds an extra layer to the challenge. New founders must be both bold and adaptable in how they position and promote ...
Landing a role at an agency has grown more complicated than simply building a polished portfolio and mastering a platform or two while in school. As newly graduated college students emerge into the ...