Amazon.com Inc.’s streaming video service drew more than $1.8 billion in advertising commitments from last week’s upfront event, exceeding the company’s own targets and putting it well ahead of rival ...

Cvent is betting that the future of event marketing lies in automated video content creation.The company announced Dec. 15 its acquisition of Goldcast, a video content platform for B2B webinars and ...

US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it's forecast to reach $1,388.4 billion by 2035—a ...

The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video ...