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This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

On social media feeds all over the world, puppies experience hiccups for the first time, hamsters eat tiny tacos and cats befriend monkeys. And they do it a lot. Kawaii is inescapable in Japan, where ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Japanese pop culture is a multifaceted, complex amalgamation of Western imports and traditional ...

All images courtesy of Two Kids and a Coupon Axolotls are adorable! With their perpetually smiling faces, feathery gills, and ...

Most often than not, the beauty trends we follow start somewhere else and make their way to us months (sometimes years) later. Recently, kawaii nail art has been bubbling up on Instagram and TikTok, ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, and ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...