Starwood Hotels & Resorts, which operates brands such as St. Regis, W and Sheraton, is launching a new family-oriented program under the tagline, “Love Your Family.” The new program, which is designed ...

Meanwhile, everyone in the program gets access to 6,500 hotels, greatly increasing the number of places to both earn points and redeem them. “The product they are announcing is not anybody’s worst ...

Twenty years ago, the hotel magnate stepped down from Starwood, which later sold to Marriott for $13 billion. Now, he wants to give it another go. By Michael J. de la Merced The big companies have ...

Barry Sternlicht is bullish on his second go-around with Starwood Hotels. But it has a long way to go to reach the heights of its heyday. Rashaad Jorden is Skift's Associate Editor/Archivist, writing ...