Before we get to Sunday, here’s a history of Apple at the Super Bowl.

Apple's '1984' Super Bowl commercial revolutionized advertising, launching the Macintosh and altering cultural and consumer ...

Ozempic reunites Mac vs PC actors for new ads. The problem: diabetes drugs can't build social identity the way computers did ...

Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why.

The European Commission today said it found that Apple Maps and Apple Ads should not be designated as "gateways" under the EU ...

Apple changed Super Bowl advertising forever. While others have tried to bottle what was shown in January 1984, no one has captured its essence. The ad has been hailed as a masterpiece, with the Clio ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s ...

Apple's latest video ad outlines why the iPad and MacBook Pro are necessary tools for England Rugby's performance analysis ...