Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Benjamin and Chance react to a bevy of Bloomberg reports about Apple’s future plans, from touchscreen Macs to ads in Apple Maps and a future OLED iPad mini. And in Happy Hour Plus, the 1X NEO robot ...

Apple's latest video ad outlines why the iPad and MacBook Pro are necessary tools for England Rugby's performance analysis team. Time and time again, the iPhone has proven itself as a useful tool for ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into the ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...