Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. This voice experience is generated by AI. Learn more. This voice ...

You've probably heard someone say something along the lines of, "Apple is losing the AI race" or "Apple's AI is lagging." What if being behind on AI was intentional? Or maybe even a winning strategy?

Apple Inc. (NASDAQ:AAPL) is one of the best stocks to buy now for good returns. On June 23, Apple Inc. (NASDAQ:AAPL) opened investigations after a ransomware group claimed to have published files ...

It just reclaimed #1 market cap on an AI narrative that’s now getting concrete (Siri overhaul + Apple Intelligence expansion) ...

Apple services 2026 represent a pivotal phase in the company's long-term shift from hardware dependence to recurring digital revenue. With services revenue projected to exceed $100 billion annually, ...

Apple (AAPL) plans $14B in 2026 capex while Amazon, Microsoft, Meta and Alphabet plan $650B combined. Apple outsources AI to partners like Alphabet's Gemini instead of building proprietary ...

Apple is making a notable change to its product launch strategy. Contrary to expectations, the iPhone 18 base model will not debut in September 2026. Instead, the company will focus on unveiling its ...

Apple’s success is rooted in its ability to adapt and make tough decisions when necessary. The company has consistently shown a willingness to pivot, delay, or even cancel projects to ensure its ...

Apple’s latest Safari privacy campaign is more than pre-WWDC marketing. It is an early signal of how the company plans to frame artificial intelligence (AI): as something that only works if users ...

Commentary: Some say Apple is lagging behind in the AI gold rush. I think the company has positioned itself strategically. WWDC 2026 gave us a look at new features for iOS and MacOS, an overhaul for ...