Golden blondes contain a lot of yellow and a lot of warmth, but do you see any of that here? Nope! That's because this white-ish platinum blonde has all the cool tones and none of the brass. As cool ...

Showcasing an ash blonde hair color is the perfect mix of cool and sophisticated, like the effortlessly chic fashion intern in a 2000s rom-com—always polished without trying too hard. Whether you’re ...

Cool-toned blonde hair is having a moment. Flattering on an array of skin tones and eye colors, the secret to making ash-y hues look modern is with dark roots that softly diffuse into a lighter shade ...