Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

The term was coined almost 25 years ago by Thomas Caudell in reference to head-mounted displays Boeing used for wire engineering. As its meaning has naturally expanded, today AR is defined as the ...

Ram Commercial announces two programs – Augmented Reality Upfit Configurator and Q Pro – to simplify and improve how commercial upfitters, dealers and customers view, certify and install a wide array ...

Peterbilt Motors Company will have deployed 200 of its patented ARTech augmented reality tools to dealer locations by March 31 st, 2022. A proprietary software designed to innovate dealer service and ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Apple hasn’t done much with the Smart Connector since it debuted on the iPad Pro in 2015, but according to a new rumor, the data and charging port could finally be headed to the iPhone. Israeli tech ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

Augmented reality filters on Instagram are picking up some new tricks with the latest update to Facebook’s Spark AR platform. Spark AR has been making pretty consistent updates to the feature sets ...

Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. Picture the "Minority Report" or "Iron Man" style of interactivity. This ...