In the constantly evolving realm of technology, Augmented Reality (AR) is rising as an innovative tool with vast potential in various business sectors. AR overlays digital information onto the real ...

Awe builds with 7 picks in 2025 that promise to blur screens and reality alike. These choices arrive as major outlets and ...

HOUSTON--(BUSINESS WIRE)--(AES) – As the world remains in awe of the novelty of AR, VR, and now Mixed Reality, a new contender rises from the shadows: Assisted Reality, a non-immersive XR solution ...

Walt Disney is forming a new group to coordinate the company’s use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film, ...

REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Augmented Reality (AR) pioneer Meta will present the next chapter in the evolution of its technology at Augmented World Expo (AWE) in Santa Clara. In his ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

A Meta Quest 3s VR headset is displayed at the Meta Connect annual event at the company's headquarters in Menlo Park, California. Manuel Orbegozo / REUTERS MENLO PARK, California — Facebook owner Meta ...

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Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

Apple is reportedly interested in building augmented reality glasses that work with its ARKit framework. Although such technology is likely a few years away, designer Taeyeon Kim has created a design ...

AR will become the new interface between humans and machines. by Michael E. Porter and James E. Heppelmann There is a fundamental disconnect between the wealth of digital data available to us and the ...