Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

To promote the new series of The Gadget Show, which was broadcast last night on Channel Five, Hidden Creative devised an augmented reality advert featuring presenter Suzi Perry. The Manchester ...

Running on Pickle OS, the AR glasses claim to store visual context, anticipate user needs and deliver personalised help ...

BMW has shown off its latest vehicle technology at the Consumer Electronics Show in Las Vegas and this includes Generative AI, Augmented Reality and Teleoperated Parking, the car maker also announced ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Amazon has today unveiled a new iPhone application called Flow, which uses augmented reality to enable you to quickly check items in-store against prices on Amazon’s website. Simply pick up the ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...

Apple fans have eagerly awaited February 2nd to get their hands on the tech giant’s latest gadget, a new augmented-reality headset called the Vision Pro. Some early reviewers complained that it caused ...

A FRESH virtual reality headset launches in Australia today, and it’s not just promising games but also 360-degree web browsing you can navigate with your eyes. The new Samsung Gear VR will be made ...

Today 80% of the people walking down the street have their noses buried in the screen of a mobile telephone, so it’s no great leap to think that everyone we see in the neighborhood will have what ...