That changed this week when a massive Magic Leap patent application appeared on the US Patent and Trademark Office’s website. Patent filings are inherently broad in scope, especially for big companies ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

Augmented reality (AR) can add value, solve problems and enhance the user experience in nearly every industry. Businesses are catching on and increasing investments to drive the growth of augmented ...

In this article, we will talk about the 20 biggest augmented reality and virtual reality companies in the world. We will also discuss the emerging trends and key players in the extended reality ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

The state of California has emerged as a pioneering force in designing for climate change, yet it has also faced the ...

Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. Picture the "Minority Report" or "Iron Man" style of interactivity. This ...