Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Some innovations are driven by external objective factors. For instance, online shopping inherently demands highly detailed visualization of products, quickly revealing that a browser with limited ...

Expanding its AR capabilities, Google Shopping is extending augmented reality beauty tools to mobile browser users and adding hair color to its AR try-on tool, the company announced Wednesday. With ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Travelers are able to virtually try-on makeup products from up to 15 brands as the technology rolls out to Dufry’s Reserve & Collect websites in 27 countries and at airport locations around the world.

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...

Google recently launched virtual product try-ons and augmented reality (AR) marketing for beauty companies and customers. The availability of these features will increase the reach of augmented ...