Amazon has today unveiled a new iPhone application called Flow, which uses augmented reality to enable you to quickly check items in-store against prices on Amazon’s website. Simply pick up the ...

My pal Robert Scoble announced that the Yelp iPhone and iPod touch app that was recently updated included a hidden Augmented Reality feature. Obviously, as soon as we saw, we had to give it a shot, ...

The multi-platform campaign in Australia, based around an augmented reality iPhone app called "Sonic Vision – Catch the Blue Blur‟, can be used in conjunction with out-of-home,TV, magazines, online ...

NEW YORK - The new iPhone application mTrip is a travel guide and then some: It uses the latest in smart phone technology to make it easier to stay on track in a foreign locale. But isn't getting lost ...

For all of you who thought that the compass inside the iPhone 3GS was just a waste, think again. We’ve seen some apps that will be making use of the compass in ways you never thought possible, and one ...

Can traditional toy makers capitalize on the rise of smartphones and tablets? Wowwee Toys thinks it can. Next week, the company behind Paper Jamz and Lite Sprites is releasing its first toys in the ...

Bringing in big possibilities for augmented reality, Junaio’s application allows others to ‘glue’ in their own experience. Potentionally, people will develop some interesting things - such as the ...

Avon-based Resort Technology Partners has developed the “first augmented reality iPhone app for skiers and snowboarders” in REALSKI, slated for release today in the iTunes Store. The initial app will ...

Apple CEO Tim Cook assured that the iPhone will remain central to the company's strategy despite advancements in AI and ...

MELBOURNE, Fla. -- Are you ready to experience a rocket launch live and in augmented reality? USA TODAY and FLORIDA TODAY developed a first-of-its-kind rocket launch app using AR technology. The 321 ...