While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...

After several uneven years, Expedia Group showed in its third quarter results that it is regaining its stride.

Ecer.com, a world-leading mobile B2B marketplaces for international trade, has officially launched a new AI Strategy. This initiative is designed to use artificial intelligence to reshape cross-border ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

Dentsu has appointed Jake Hird as executive vice president, strategy and growth, for its B2B division, tasked with driving ...