While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Scaling a B2B business comes with hurdles that aren't always present in the B2C world. From aligning internal operations to managing longer sales cycles, these challenges can slow momentum and ...

Content marketing is evolving—and B2B brands are reacting to a new normal. Discover in this free report how content strategy is shifting to meet business goals, which channels and formats perform best ...

B2B marketing too often gets lost under an avalanche of technical jargon, library images, and corporate reports. And despite what consultants and LinkedIn hot takes may want you to believe, your ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

Ecer.com, a world-leading mobile B2B marketplaces for international trade, has officially launched a new AI Strategy. This initiative is designed to use artificial intelligence to reshape cross-border ...

In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more deeply, and make more confident choices. That’s why thought leadership matters more ...

Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...

Hosts: Ken Cheo, President, Our Sales Coach, and Melih Oztalay, CEO, SmartFinds Marketing ...

After several uneven years, Expedia Group showed in its third quarter results that it is regaining its stride.

Dentsu has appointed Jake Hird as executive vice president, strategy and growth, for its B2B division, tasked with driving ...