FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

B2B marketing teams are reporting strong campaign performance and rising engagement but it has not translated into revenue.

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a compilation of trends and predictions shaping the experiential and digital ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Magoom research: Western remote sales tactics fail in CEE. SaaS success depends on live contact and deep localisation to ...

Buyers are spoiled for choice and as a result, customer loyalty is in decline. In this environment, how do you reconnect with your B2B customers? In a fiercely competitive market, with so many ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

Zaelab, a leading consultancy of business-to-business ("B2B") digital transformation, today announced executive appointments that strengthen the firm's leadership team as it expands its focus on ...

B2B brands can build retention and loyalty by offering a customer support program. A customer care program does not need to be difficult to implement, but the best programs offer a mix of one-way and ...