FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

Transforming B2B Marketing with AI Lead Automation at ISA 2026 Webster, United States - January 14, 2026 / Howell ...

B2B marketing teams are reporting strong campaign performance and rising engagement but it has not translated into revenue.

ROI Rocket selects Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selects ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model DENVER, Jan. 15, 2026 /PRNewswire/ ...

Over its nearly decade-long run, Renegade Marketers Unite has featured hundreds of top B2B marketing leaders from Fortune 500 ...

In practical terms, all of this means that the B2B brands that win in the agentic era aren’t necessarily the ones with the ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...