The history of LGBTQ+ brand support/allyship has been a roller coaster. Historically it had been considered risky for brands to express support for the community and whatever support there was, ...
Way back in 2022 I shared a post highlighting items made by artisans worldwide. I have since updated the list. However, the post contains a lot of items that I was interested in but had not used ...
40% of consumers support brand trend participation, but 33% find it embarrassing. Authenticity and cultural relevance are critical for successful trend engagement. Brands must act within 24-48 hours ...