A slew of new golf balls will be hitting the market this month. Take my advice to find the best one for your game.

More than ever, golfers are embracing tailor-made sticks. Having a set of irons built to your exact specifications can save you shots on the course—and pad your wallet during the weekly money game.

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

It only took a few minutes, but Gary Harvey says the ramifications have lasted a long time. After going through Bridgestone's ball fitting program—twice over four years, mind you—his handicap dropped ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

There are countless ways to help improve one’s golf game that go far beyond just practicing or playing more. Taking professional lessons from a PGA Coach is one of the best ways to start to improve ...

It’s one of the top equipment questions every player asks at one time or another: What’s the right ball for me? Fitting someone to the right ball for his or her game has been more guesswork than ...

Golfers know that some balls work for their game and that others just don’t. For some of us, there are lingering bad memories of balls that were too hard or too soft. There’s also an awareness that a ...

On Friday, July 26, TaylorMade ball fitter Joe Abdo was at the Legacy Courses at Cragun’s driving range promoting the new TaylorMade golf balls and comparing other popular golf balls. Golfers hit into ...