Bare Minerals evangelists are obsessed with the company because of its powder makeup that suggests consumers use a mildly hilarious “swirl, tap, buff” technique. But now, the company has gone into ...

Bare Escentuals is making friends with its biggest enemy, liquid foundation. When creator and executive chairman Leslie Blodgett introduced bareMinerals almost 20 years ago, her mission was to ...

Armed with a new tag line, “We Don’t Like Using the F-Word,” Bare Escentuals is looking to get consumers on solid ground with the introduction of its first pressed foundation. Launching in September, ...

Avon and Jane cosmetics will be the next beauty makers to jump on the mineral makeup bandwagon, a new category started by the rapidly growing niche manufacturer Bare Escentuals. The San ...