You may have heard of Billie when it made history as the first razor brand to show women with body hair — and later, with pubic hair — in its commercials. For me, it was a Facebook ad. At first, I ...
Are you a print subscriber? Activate your account. By Asa Hiken - 3 hours 38 min ago 3 hours 38 min ago By Judann Pollack - 3 hours 38 min ago By Lindsay Rittenhouse - 4 hours 8 min ago By Scott ...
Counterintuitive marketing: A Billie's campaign encouraged women to feel free not to shave underarms for swimming. If the Federal Trade Commission has its way, the makers of Billie razors for women ...
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