Discover how Bluetooth beacons help businesses drive sales through location-based marketing, from retail and restaurants to ...

Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

I belong to a wholesale club that heavily utilizes self-checkout stations. However, when the club wants to push a particular item, a human is posted at a special sales station to hawk that item. As ...

Google has launched Eddystone, a new open-source Bluetooth LE beacon platform which plays nicely with iOS, Android, and other OSes. Aiming to power a new age of location-based services, as well as ...

2016 is going to be the “Year of the Beacon”, or at least the beginnings of mass beacon deployment. Beacons are part of the latest version of the Bluetooth Special Interest Group (BT-SIG) Low Energy ...

Waze’s engaged community is definitely its most powerful asset, and now the company wants to broaden its community to include tunnel operators who want to fill in the current gaps in wireless ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...

For anyone who has driven into a tunnel while using GPS for navigation, the loss of satellite signal and map guidance can be disconcerting, particularly when trying to find your way to the correct ...

If you were having a heart attack and dialed 911 on your mobile phone, which would you prefer: Responders arriving in your neighborhood are stuck trying to determine which household needs help, or ...

Your Bluetooth gear can be tracked by bad actors and retailers. Here's what experts recommend you do.