Why Brands Are Stocking Their Creators Before Major Events

As major cultural moments, from music festivals to award shows and seasonal fashion weeks, continue to shape consumer perception, brands are rethinking how they show up during the conversation. One ...
Hosted on MSN

In-person brand events are so back, according to new report

It may seem fitting for fashion and beauty brands to dive further into social media to capture digitally savvy consumers, but much to Meta's dismay, the online generation actually yearns for in-person ...
TechCrunch

From mixers to pitch-offs — your brand event belongs at TechCrunch Disrupt 2025

Last year’s TechCrunch Disrupt Side Events drew hundreds of founders, investors, and operators after hours — from intimate roundtables to lively happy hours to full-on pitch competitions. Each event ...
The Business Journals

Beyond brand awareness: Leveraging event sponsorship to generate new business

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Events are an integral part of the local business community ...
Biz New Orleans

Brand Intervention Returns with ‘Hot Seat’ Format

NEW ORLEANS – Brand Intervention, a live marketing workshop event featuring real-time strategy sessions for a local business, ...
The Drum

What brand and event marketers actually need from their experiential partners

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. If you’re leading events ...