Here, you can download the Pratt Institute Identity Guidelines as a PDF, or request individual identity elements or templates to use in a project. Choose one of the options below to get started. Pratt ...

Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Saint Meinrad Archabbey and Seminary & School of Theology announced the launch of a refreshed logo and brand identity that reflect Saint Meinrad’s Benedictine heritage while supporting its mission in ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

As a business person, you know that brand recognition is key to your success. Without customers knowing who you are and what you do, it can be difficult to make sales and grow your business. But what ...

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned ...