When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

As is typical in the last months of the calendar year, most law firms are in the process of planning for 2026: mapping out business development objectives, developing marketing strategies and plans, ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

How does a firm attract top lateral partners with large portable practices and, at the same time, retain its own rainmakers? Consultant John Hellerman and recruiter Gary Klein say the solution is the ...