No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

Donald Trump likes to hawk Donald Trump–branded merch, from NFTs to golden sneakers to branded Bibles. Last month, the former president expanded his kitschy portfolio with a new grift: Trump watches ...

Swiss-made is a loaded designation within the watch world. While Switzerland remains the pinnacle of the luxury watch industry, the nation by no means has a monopoly on producing great watches, with ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...