There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” These kids at heart are responsible for one-fourth of all toy sales annually, around ...

Looking for a gift for the adult LEGO builder in your life? Look no further – we've gathered all the best sets for adults ...

a new circana report shows adults are now a major force in toy spending, driving growth in collectibles, games and ...

What is behind the Labubu trend that has taken the world by storm? Kevin Duong bought his first Labubu in January 2025 with his boyfriend -- before most Americans had heard of the doll. He remembers ...

They're cute, small, and come with different accessories and backstories. This describes most, if not all, of the toys that people collect. Gen Z doesn't just collect them and put them on a pedestal ...

Some toys aren’t just for kids. The truth is, some things never really go out of style. And for a lot of grown-ups, these toys are proof of that. Here are the childhood classics that adults still love ...

Kevin Duong bought his first Labubu in January 2025 with his boyfriend -- before most Americans had heard of the doll. He remembers the exhilarating feeling of them each opening a "blind box," a ...