Jamloop Brings Experiment-Grade Performance Measurement to CTV Advertising with Recast Partnership

Jamloop, a performance CTV platform built to connect streaming TV advertising to measurable business growth, today announced expanded incrementality measurement capabilities designed to help ...
Advanced Television

Jamloop launches new incrementality capabilities

Jamloop, a performance CTV platform built to connect streaming TV advertising to measurable business growth, has announced expanded incrementality measurement capabilities designed to help advertisers ...
exchangewire.com

Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science

Kargo, a leader in breakthrough advertising solutions, has launched three innovative new CTV advertising units for the APAC market, offering advertisers more creative flexibility, stronger brand ...
The Manila Times

Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV Targeting

Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link Stability. NEW YORK, July 15, 2026 (GLOBE NEWSWIRE) -- Adstra, a leading provid ...
adexchanger

AppLovin Is Embracing Cost Per Install With Its New CTV Product

Hot: Performance-based marketing on connected TV. Not: CPM-based pricing for CTV campaigns. On Wednesday, app marketing platform AppLovin added CTV supply from streaming video distribution platform ...