In a conversation with Martin Thall, the General Manager of Microsoft's Automotive Business Unit, he laid out a vision for the future of infotainment systems in cars, which included connected services ...

Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald’s just down the street. Imagine this: ...

A good car advert is hard to miss. Splashy, sexy and expensive, when done well they can leave a lasting impression. And it's not just billboards or TV adverts any more. These days a 60-second clip on ...

It seems that Telenav, a purveyor of connected-car and location-based platform services, is out to become every consumer's least favorite company. In an era when most people avoid terrestrial radio ...

SiriusXM staged its first audio ad showcase at Advertising Week New York, pitching advertisers on in-car, podcasts, and digital audio.

Asking the viewer to imagine a world where everything from your cellphone to your microwave oven was powered by gasoline, the 60-second advert played essentially questioned why many people would ...

I'll admit that I'm not entirely sure what the broader meaning of this is, but I do feel like there is some sort of bigger underlying message here. I'm thinking about the idea of comical ...

Car advertising has a wide range from “please buy this car for pennies a month” to the BMW M5 commercial with Clive Owen and Madonna. There are some excellent commercials and ads, but in the last few ...

Ten years ago, a car dealer’s ad might scream such claims as, “Write your own deal” or “Name your own price!” And until only a few years ago, some dealers advertised they’d pay off your trade-in “no ...