Campaign Asia

Carlsberg admits: We probably weren't the best after all

Carlsberg has taken the bold decision to acknowledge that its standard lager was not previously up to scratch in the first campaign for its recently rebranded Carlsberg Danish Pilsner. The 3.8% ABV ...
Drinks

Carlsberg reduces strength of flagship pilsner in UK

Carlsberg has become the latest multinational brewer to reduce the abv of one of its beers in response to changes to UK alcohol duty. The alcoholic strength of Carlsberg’s flagship, namesake Danish ...
The Scottish Sun

Tennent’s take cheeky pop at Carlsberg’s new Danish Pilsner with billboards claiming it’s ‘probably brewed in Northampton’

TENNENT's have taken a cheeky pop at Carlsberg with new digital billboards claiming their rivals new beer is NOT brewed in Denmark. The latter recently threw up billboards across from the Tennent's ...
Drinks

Carlsberg Red Barley – Product Launch

Carlsberg has teamed up with longstanding sponsorship partner Liverpool FC to launch a limited edition variant with a red theme. Carlsberg Red Barley launches at the football club’s stadium later this ...
The Grocer

Carlsberg rolls out first beer brewed from entirely regeneratively grown barley

Carlsberg has unveiled Grobund, a new beer made from 100% regeneratively grown barley malt. Initially, Grobund will only be sold at Folkemødet – a Danish political festival taking place this week – ...