The top ad this time is about a simple, ubiquitous, cheap product—the pen. Definitely not the first thing that comes to mind when you think about television commercials. Also See Top Television Ads in ...

The Monopolies & Restrictive Trade Practices Commission has asked Cello Pens and Stationery Pvt Ltd, which makes Maxriter and Pin Point pens, not to telecast an advertisement in which it compares its ...

BIC Cello, the manufacturer and distributor of writing instruments, has recently announced the launch of the new range of its pen, Butterflow. The revamped ballpoint product range alongside the new ...

Founded in 1995, BIC Cello Pens (originally Cello) is India's most recognized stationery brand and the leading manufacturer and distributor of writing instruments. The brand, which was acquired by ...

In Faber-Castell Aktiengesellschaft v Cello Pens Pvt Ltd, the High Court of Bombay has, in an interim order, restrained Cello from manufacturing and marketing crayons using a trade dress, packaging ...