A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios. "Mom," says the girl. "Dad told me Cheerios is good for your heart. Is that true?" Cut to dad waking ...

What’s more all-American than Cheerios? How about a wrenching national conversation on race? In recent days, a new commercial for the iconic cereal has become a phenomenon — not because it was an ...

THE AD: A 30-second ad for Cheerios cereal features a black dad, white mom and biracial child. THE REACTION: The ad produced enough vitriol on YouTube last week that Cheerios requested the comments ...

Big picture: Earlier this week, General Mills announced that it would be debuting two Cheerios flavors (strawberry and cinnamon) with eight grams of protein per serving compared to regular Cheerios’s ...

Several popular Cheerios varieties have quietly disappeared from store shelves, prompting shoppers to wonder if the beloved dry cereal brand is gone for good. According to the New York Post, the ...