Marketing communication enables a small business to develop avenues for reaching out and interacting with customers. Maintaining a communication connection creates an avenue for promoting products and ...

According to Harvard Business Research, 64% of consumers say that when they connect with a brand, it’s generally because of a shared value. Now, because of that, it’s not surprising that 70% of CMOs ...

A recent Red Havas sponsored roundtable gathered PR leaders to discuss how the past few years have changed the game and given them more responsibility. Top row (L-R): Elizabeth Fishman, Clarkson Hine, ...

CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Let’s talk company purpose and what it means to put it into practice.

In our 'Epilogue 2023' series from e4m PR & Corp Comm which celebrate the indomitable spirit of PR leaders who have weathered the storm of the dynamic PR industry and propelled their organizations to ...