Robert Passikoff, founder and president of Brand Keys, zeroed in on the emerging tensions between expectations and loyalty.

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Customers don’t just expect basic personalization, but tailored experiences from the moment they arrive, leaders from ...

There's a pivotal shift underway in the brand landscape as consumer expectations jumped 32 percent year over year, representing the largest single-year increase since 1998, brand loyalty and ...

For as long as people have been selling goods, customer loyalty has been a topic of conversation. Yet no one has been able to fully crack its code. Each year, we see brands across industries revamping ...

The opacity of major loyalty, rewards, and points schemes has been on the regulatory radar for more than 20 years, not least ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into ...

SheerID: Seventy-one percent of consumers are more loyal to a brand that offers them an exclusive deal. The "2024 Consumer Loyalty Report" also revealed that 80% of members of these communities ...

Cultivating consumer loyalty is one of the most important aspects of brand-building, and some companies do a better job than ...

The Chevy Equinox wins the S&P Global Mobility 2025 Overall Loyalty to Model award, driven by its redesign. GM also secures ...

GM once again leading the U.S. auto industry in customer retention, earning top honors in the 30th annual S&P Global Mobility ...