Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working? It’s easy to just look at page views and judge how well your content is ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look at each, their ...

Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus ...

How often do you review your content marketing metrics and report results to your leadership team? That question to marketers is like when a dentist asks you, “Have you been flossing regularly?” ...

Ready to start measuring the effectiveness of your content marketing? The number of potential metrics is dizzying - here's some tips for doing it right. If I told you there were over 100 different ...

Social media plays a substantial role in content distribution, but it can be misleading to use social stats as your primary content marketing metrics. To be effective at content marketing, you need to ...

Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content marketing. And, more ...

Research suggests marketers only spend 5% of their effort on measuring the effectiveness of their content. Isn’t that crazy? It makes you wonder why people bother creating the content at all if ...

Content marketing is now a mainstream activity for most B2B firms. Even as they rush to take advantage of content as a demand generation tool, however, these companies often miss an important piece of ...

Content marketing goes hand-in-hand with analytics. One should inform the other, in a feedback loop that serves to improve both. Thanks to the amount of data that the internet currently provides to us ...

This article will go through the types of content marketing metrics that can help you in terms of consolidating your long term marketing vision. There is an enormous difference between creating impact ...